iLOVE: springtime!!!
Let me introduce you to my friend Helena. We've been plotting this for a couple of weeks, and decided that the whole concept of her approach to photography is perfectly aligned with spring and everything spring gives rise to: creativity, warmth, renewed energy, and growth.
Helena is both curious and observant as a photographer, giving her a unique ability to see each moment as new and charged with future things to come, and this is reflected in her body of work, whether it's babies, bellies, bugs, or bosom buddies. It also ties in beautifully with her business concept, which follows the growth of the apple tree, from the seed, to the blossoms, to the fruits, to the deep roots we establish as friends and family. Not only does this lend a beautiful metaphor to the milestones we reach as individuals and families, but it is also a beautiful illustration of the journey of continuous growth and change each and every one of us takes as a photographer.
Without further adieu, I'm really excited to officially announce the launch of my dear friend and new apprentice's photography business Apple Fresh! (If you book your session for 2010 in the next 20 days you can get some sweet deals!)
Helena got her first DSLR almost 4 years ago, and has since been on a mission to master the beast. She took the DLS workshops in 2009 and continues to grow and develop as a photographer. What I love about Helena is her sincerity - she's a dedicated Mom, loyal friend, and all around terribly sweet and endearing person. She likes to take care of her own garden (ask her about her vegetables AND her pet ladybug...) and makes a point of living green. (YAY living green!) But the BEST thing about Helena is that she's about as unpretentious as they come. She's so utterly human its impossible not to feel like you've always known her or knew she was supposed to come into your life. Slap in her mad photography skills, and we have in our midst a force to be reckoned with.
One of the things photographers love doing is seeing how other photographers work. Unfortunately, when we're actually working, it's difficult to make time and space on the fly. Often, if I'm approached or asked questions in the middle of a session, I may seem abrupt or disinterested in providing any feedback, but usually it's because I'm on the clock and can't afford to break the connection or lose an opportunity. As a nice way of circumnavigating this, what I started doing a couple of years ago was partnering photographers starting out in the business with mentors, present company included, to share in empowering one another in this incredible industry.
Both mentors and the apprentices have the opportunity to attend and participate in sessions, ask questions, and give and get feedback in a way that would be difficult to do without some kind of semi-formal arrangement. This is not a paid opportunity - it is a partnership, because we both become pupil and teacher at points along the journey. (If you are looking to be or take on an apprentice, contact me at h dot walls at shaw dot ca and I will find you someone to team up with!)
Following in the footsteps of Laura, Tasha, and Heather, Helena will be spending the next year or so tagging along on the occasional session, picking my brain, and reminding me why I love sharing my love of photography with others. We will be shooting many things together this year, which gives YOU the client the opportunity to a) have two shooters (bonus!) and b) promote the growth of a new and talented photographer.
I'm really excited to see Fresh Apple send out its first shoots (pun entirely intended) and look very forward to sharing Helena as she both blossoms and lays down some deep roots.
P.S. if you REALLY want to make Helena's day, have some Nutella and some spoons by the doorway.... ;)
Helena is both curious and observant as a photographer, giving her a unique ability to see each moment as new and charged with future things to come, and this is reflected in her body of work, whether it's babies, bellies, bugs, or bosom buddies. It also ties in beautifully with her business concept, which follows the growth of the apple tree, from the seed, to the blossoms, to the fruits, to the deep roots we establish as friends and family. Not only does this lend a beautiful metaphor to the milestones we reach as individuals and families, but it is also a beautiful illustration of the journey of continuous growth and change each and every one of us takes as a photographer.
Without further adieu, I'm really excited to officially announce the launch of my dear friend and new apprentice's photography business Apple Fresh! (If you book your session for 2010 in the next 20 days you can get some sweet deals!)
One of the things photographers love doing is seeing how other photographers work. Unfortunately, when we're actually working, it's difficult to make time and space on the fly. Often, if I'm approached or asked questions in the middle of a session, I may seem abrupt or disinterested in providing any feedback, but usually it's because I'm on the clock and can't afford to break the connection or lose an opportunity. As a nice way of circumnavigating this, what I started doing a couple of years ago was partnering photographers starting out in the business with mentors, present company included, to share in empowering one another in this incredible industry.
Both mentors and the apprentices have the opportunity to attend and participate in sessions, ask questions, and give and get feedback in a way that would be difficult to do without some kind of semi-formal arrangement. This is not a paid opportunity - it is a partnership, because we both become pupil and teacher at points along the journey. (If you are looking to be or take on an apprentice, contact me at h dot walls at shaw dot ca and I will find you someone to team up with!)
Following in the footsteps of Laura, Tasha, and Heather, Helena will be spending the next year or so tagging along on the occasional session, picking my brain, and reminding me why I love sharing my love of photography with others. We will be shooting many things together this year, which gives YOU the client the opportunity to a) have two shooters (bonus!) and b) promote the growth of a new and talented photographer.
I'm really excited to see Fresh Apple send out its first shoots (pun entirely intended) and look very forward to sharing Helena as she both blossoms and lays down some deep roots.
P.S. if you REALLY want to make Helena's day, have some Nutella and some spoons by the doorway.... ;)
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